Basma andYasmin Alireza are board members of START and trustees of the Al-Madad Foundation, one of the founding organizations of START, a UK registered charity focused on empowering children through education.

Basma is also the vice-president of corporate affairs at Rezayat Group, a family owned industrial conglomerate headquartered in Saudi Arabia and with business activities in pipe manufacturing, oil and gas marine services, accommodation and hospitality, construction and power generation/ transmission and distribution. She is also a director of Rezayat Investment Company. Prior to Rezayat, she was an associate at White and Case, a leading legal practice in New York.

Basma is a co-founder and director of Blossom Mother and Child Limited and a director of Smit Lamnalco, and Bold & Reeves, a London property management company. Basma received a MA in Politics, Philosophy and Economics from Oxford University and a JD from Georgetown University.

Yasmin is a director of Rezayat Investment Company, the family investment office of the Rezayat Group, a family owned industrial conglomerate headquartered in Saudi Arabia.

She is also a co-founder and a director of Blossom Mother and Child Limited, and a director of Bold & Reeves, a property management company based in London. Prior to Rezayat, she worked at Bechtel Enterprises (BEn), the development and project finance arm of Bechtel.

Yasmin received her BA magna cum laude in History and Literature from Harvard University.

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START is part of the Al Madad Foundation, a registered charity in England and Wales, charity no 1101574